Information We Collect

Information we currently collect

• Identifiers and contact information, such as name, business email address, personal email address when provided, phone number, mailing address, IP address, cookie identifiers, device identifiers, and other online identifiers.
• Professional and employment information, such as company name, job title, department, seniority, industry, and professional profile information.
• Internet and electronic activity information, such as pages viewed, referring and exit pages, session activity, form interactions, advertising interactions, campaign attribution information, browser type, device information, and website usage information.
• Approximate location information, such as city, state, region, or country derived from an IP address. We do not intentionally collect precise geolocation through the public website.
• Commercial information, such as products or services considered, demo requests, customer or prospect status, sales interactions, and marketing engagement.
• Information you submit, including information contained in forms, emails, support requests, and other communications with us.
• Inferences, such as likely business interests, purchasing intent, or business needs derived from the information described above.

Information collected through a former visitor-identification service

During part of the preceding 12 months, we used a third-party visitor-identification and data-enrichment service. That tracking technology is no longer active on our website. Information previously obtained through that service may remain in restricted business files and may be used for B2B email marketing, lead generation, and sales outreach, subject to applicable privacy rights and marketing opt-outs.

The historical information may include identifiers and contact information; business and personal email addresses; phone numbers; professional and employment information; website activity and referral information; approximate location; social-media profile information; age range; gender; marital status; homeownership status; income range; net-worth range; and related demographic or business inferences.

Sensitive personal information

We do not intentionally collect sensitive personal information through our public website, except where specifically disclosed or voluntarily provided for a legitimate purpose. Please do not submit sensitive personal information through open-text fields unless we specifically request it.

How We Collect Information

We may collect personal information from the following sources:

• Directly from you, such as when you submit a form, request a demo, contact us, communicate with our team, or use our services.
• Automatically, through cookies, pixels, tags, analytics tools, server logs, and similar technologies when you visit or interact with our website.
• From third parties, such as service providers, advertising and analytics providers, business partners, public sources, professional directories, and data-enrichment providers.

Cookies and Similar Technologies

We use cookies and similar technologies to operate and secure the website, remember preferences, understand website usage, measure marketing performance, and, where permitted, personalize content and advertising.

You can manage nonessential cookies and your privacy choices at any time by clicking the cookie settings icon in the lower-left corner of the website. For more information, please review our Cookie Policy.

Do Not Track and Global Privacy Control

Some browsers offer a traditional “Do Not Track” setting. Because there is no universally accepted standard for responding to traditional Do Not Track signals, our website may not respond to them. Where required by applicable law, we recognize qualifying opt-out preference signals, such as Global Privacy Control, as requests to opt out of the sale or sharing of personal information.

How We Use Personal Information

We may use personal information to:

• Provide, maintain, support, and improve our website, products, and services.
• Respond to inquiries, demo requests, support requests, and other communications.
• Manage customer, prospect, and business relationships.
• Perform contracts and take steps requested before entering into a contract.
• Send marketing and promotional communications, subject to applicable consent and opt-out rights.
• Conduct B2B sales, lead generation, and customer relationship management.
• Personalize website content and communications where permitted.
• Measure advertising performance, marketing attribution, and campaign effectiveness.
• Create audience segments and deliver targeted advertising, subject to applicable consent and opt-out rights.
• Analyze website usage, trends, and performance.
• Detect, prevent, and investigate fraud, abuse, security incidents, and unlawful activity.
• Comply with legal obligations, privacy requests, and consent or opt-out records.
• Maintain business records and establish, exercise, or defend legal claims.
• Evaluate or complete an actual or proposed merger, acquisition, financing, restructuring, or sale of assets.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, managing prospect and customer relationships, providing services, maintaining security, complying with legal obligations, resolving disputes, and enforcing agreements.

Retention periods vary depending on the type of information, the nature of our relationship with the individual, the purpose for which the information was collected, applicable legal requirements, and security or operational needs. When personal information is no longer reasonably necessary, we take steps to delete, anonymize, or securely dispose of it in accordance with our retention procedures. Information maintained in backups may remain until the applicable backup is overwritten or deleted in the ordinary course.

How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

• Website hosting, infrastructure, security, and information technology providers.
• Customer relationship management, marketing automation, email, communications, and support providers.
• Analytics, website-performance, advertising, attribution, and audience-measurement providers.
• Visitor-identification, identity-resolution, and data-enrichment providers used during part of the preceding 12 months.
• Professional advisers, such as legal, accounting, insurance, and compliance providers.
• Business partners and subcontractors where reasonably necessary to provide services.
• Government authorities, regulators, law enforcement, courts, or other parties when required by law.
• Parties involved in an actual or proposed merger, acquisition, financing, restructuring, or sale of all or part of the business.

We may also disclose information with your direction or consent, or as otherwise permitted or required by law.

Sale or Sharing of Personal Information

We do not sell personal information for money. Certain disclosures of identifiers, internet or electronic activity information, approximate location information, commercial information, professional information, and related inferences to advertising or analytics providers may be considered a “sale” or “sharing” under some U.S. state privacy laws.

You may opt out of applicable sale or sharing by using the cookie settings icon in the lower-left corner of the website or by using a qualifying opt-out preference signal, such as Global Privacy Control, where required by law.

Disclosures during the preceding 12 months

During the preceding 12 months, we disclosed identifiers and contact information; professional and employment-related information; internet and electronic activity information; approximate location information; commercial information; demographic and enrichment information; and related inferences to the categories of recipients described in the section above.

Choices and Consequences of Declining Consent

Where processing is based on consent, you may decline or withdraw consent. Declining optional cookies or marketing communications will not prevent you from accessing the general website, although certain optional features or personalized experiences may be unavailable. Withdrawal of consent does not affect processing that occurred before consent was withdrawn or processing conducted under another lawful basis.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Links to Other Websites or Services

Our website may contain links to websites, applications, or services operated by others. Their privacy practices are governed by their own policies, and we encourage you to review those policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our privacy practices. The updated policy will be effective when posted, unless otherwise stated. The effective date at the top of this page identifies the latest revision.